Growing up, I had what you could call "Nike envy." (Yeah, yeah, First World problems, I get it, but just go with my consumerism malady for the sake of story time.) The brand wasn't even remotely close to the sandlot of our family household budget, so whenever a new school year rolled around and it was time to upgrade my sneakers I knew it was just another bummer of a trip to the local shoe store. This was right around the time the first Air Jordans were released, too, which only further irked my inner green-eyed monster—or rather the red- black- and white-eyed monster, I guess—as I sulked out of Shippy Shoes with yet another damn pair of price-point New Balance* on my feet.
Well, hoot and holler and all that because we survived our first full year as a company. Woohoo! StrangeLove first stumbled out of the gate much later in 2018 than hoped—a midsummer release was originally planned but production delays put us further into early fall, which, in turn, bumped our projected Halloween releases well into Christmas and… St. Patrick's Day?! Yep, that's right. Best laid plans and all that idiomatic jazz, you know, especially when it comes to gambling on positioning in the screen-printing queue.
You know what's fun about running your own skateboard company? Being able to fulfill all sorts of silly fantasies. The flip side to this, however, is that in my whimsical case it often means doing so to my own detriment, because running is only a typo away from ruining—but not today! No, today will not be yet another instance of me shooting myself in the foot, because I finally feel like I managed to successfully stitch up a loose thread that's been dangling through my life.
A little over a decade ago, my friends and I gathered our resources, jumped through all the grown-up hoops necessary, and built ourselves a skatepark — The Donuthill Project. Beyond surprising ourselves with one of the best designed, best executed, and best detailed things any of us had ever skated, we quickly realized the power of our collective abilities to move mountains in the name of fun.
Something about the words “Dude Ranch” smacked of an unhappy conflict. And so it was. I had to be the only person who said the word “dude” on this ranch somewhere deep in the Santa Ynez valley. I’m sure it was beautiful, but my god, dude, it was boring, oppressively so.